A lot of kids these days think professional quality photos can be achieved with the little cameras built in to smart phones. And they would be correct. My original iPhone boasted a 6.0 megapixel camera, and we’ve come a long way since then. In ‘07, Steve Jobs considered the crappy cameras we had with those flip phones (so cool back then!) and wondered why we couldn’t have professional grade schematics. Why did the size of the gadget dictate the quality of the technology? Five generations of iPhone later, many photographers have embraced the notion that great pictures can come from phones. And coincidentally, many camera accessory manufacturers have embraced the smart phone as a platform. In that vein, Photojojo has turned out these fun lenses that attach to the iPhone with a little magnetic ring. Now your phone can take professional-quality fisheye, macro, wide-angle, and telephoto pictures. Granted, great technology doesn’t equal years of experience and an eye for composition.
A new program SXcycles is making 150 bikes available for free rental during the interactive festival. We were just discussing renting bikes the other day, so this partnership seems kismet.
Environmental and Economical, sounds good to me!
I’m sure the bikes will be in high demand, but you can pre-register here to hopefully save some time. Considering our hotel might be a bit of a hike from the main hub, this seems like a great opportunity!
For all the film and interactive badge holders, SXSW has partnered with Tern Bicycles for the conference’s first bike share program, SXcycles. 150 bikes will be available for free and on a first come, first serve basis March 9-13, from 9a – 2a. Riders can also pre-register for a bike on VeloLet.com.
Location: 513 East Cesar Chavez Street, directly across from the Austin Convention Center
The SXSurvial blog has got some good info on other bike renting options as well!
SXSW GO, the official app of this year’s festival was released this week. It’s a pretty robust app that let’s you sync up your SXsocial account and keep track of schedule, events, and places. The reminders feature especially look like they will come in handy when hustling from venue to venue during festival week. Plus the comments feature is a great way for attendees to give immediate feedback on the experience and value of certain events.
There’s also a nice looking “unofficial SXSW” app on the market, but while news and tweets are up-to-date - the events schedule still looks like it’s from last year. We’ll keep an eye on it and update if anything changes!