iMedia365 @ SXSW: Archive

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Read about iMedia students' SXSW experience →

Students sound off about their favorite panel and most rewarding experiences from SXSW.

Mar 26th

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Butch, Cassie, and the SXSW Kid

While at South By Southwest in Austin this year, I did a crazy thing and signed up for a 10-minute session with a SXSW Mentor. I did it on a lark because I figured, at the very least, I could get another contact out of it. I picked the guy with the most interesting job, and, after choking down a free hot dog, I hopped in a “Catch-a-Chevy” and took off for the inconveniently located...

Mar 19th

Jetset Farryn: Top 5 Thursday: The App...termath... →

jetsetfarryn: # SXSW left me with a whole lotta business cards and a broken knee. It also left me with a creepy new way to creep, a lot of boys on bikes and a bit to be desired. Although there was no new GroupMe or Foursquare (Pinterest announced iPad plans) here are some SouthX standouts… Uber Pedicab. … Cool SXSW App Roundup!

Mar 16th

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SXSW, A First Timer's Tale: SXSWi: Top 5 Buzz... →

myfirstsxsw: So I made it back alive. After successfully surviving my first SXSWi, I wanted to share a brief recap of some of the top trends & themes from this year’s event. Here are the Top 5, in no particular order: Location, Location, Location Foursquare (launched at SXSW ‘09) was still the dominant… Great SXSW Recap! We’ll have some takeaways of our own up by end of the...

Mar 16th

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Mar 16th

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Mar 14th

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Photo: A Q&A with Pinterest founder

Mar 13th

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“The mission of Pinterest is not to keep people on the site for ever, but drive...”

– Ben Silbermann, co-founder of Pinterest @ SXSW talk today.

Mar 13th

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Nerd War: Native vs Web Mobile Applications

Great discussion at 9:30 this morning about what’s the right app to have: Native or Web. There was some full out disagreement and lively back-and-forth on the panel + a bat decided to liven the event with a fly by. Panelists: Buzz Andersen, Dir of Mobile, Tumblr Jacob Bijani, Prod Engineer, Tumblr Majd Taby, Software Engineer, Facebook Matthew Delaney, WebKit Engineer, (formerly at...

Mar 13th

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Mar 12th

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More encouragement than content

It was supposed to be a look at Content as a Means for Social Change, but this session turned into more of a pep-talk and life advice seminar than anything else. Words of Advice from Biz Stone, co-founder of Twitter: - Change is not a triumph of technology it’s a triumph of humanity. - Opportunities can be manufactured. - Creativity is a renewable resource. (There is no end to how...

Mar 12th

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Mar 12th

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Mar 12th

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Mar 11th

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Mar 11th

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Awesome session of UX Smackdown! Check out twitter #uxsmackdown later for slides! I’ll have better write up later! Great things to think about for testing Capstone projects.

Mar 11th

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Panel Recap:Are we killing social with social?

This discussion looked at cultural impact of social media fatigue.Great discussion with representatives from Google, Networked Insights, Daily Marauder and Liquidnet. Jason Kapler, director of marketing, Networked Insights. The expanse of digital stimuli is changing behavior. “With Social TV people are communicating with actors, shows, brand and expecting them to be responsive” ...

Mar 11th

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Mar 11th

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Watch

So this is what happens on sixth street after hours, impromptu dance party

Mar 11th

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A brief Q & A with GetGlue founder

After striking up a small email correspondence last December with CEO and Founder Alex Iskold over a student-run usability study we conducted on GetGlue, I met up with him to ask a few quick questions after the Social Olympics Panel. Q: What inspired you to invest in GetGlue as a start-up? Iskold: Entertainment is a huge part of life. I’m a big fan of all sorts, TV, Movies, Books and there...

Mar 11th

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The Social Olympics

This panel discussed what the plan is to make this summer’s Olympics as social and interactive as possible. Here’s a take-away of what was discussed. First of all, Youtube will be live streaming the Olympics! All of the Olympics, every minute, so prepare to procrastinate and watch equestrian and shooting. (Technorati article) Matthew Moller, Sr Mgr Samsung: Samsung sent video...

Mar 11th

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Mar 10th

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“In The Future of Sports Fandom: • Fan Grouping Apps • Crowdsourced coaching...”

– The Sports Fan in 2015 A great talk about what is next for interactive experiences for sports fans - Kyle Bunch Exec Producer, Mobile & Social Platforms The Daily Bunch -Richard Ting VP, Exec Creative Dir, Mobile & Social Platforms R/GA

Mar 10th

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Mar 10th

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Mar 9th

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Mar 9th

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SoLoMo knowledge drop

There was a lot of great talk at the SoLoMo Redefined panel. It was a packed house! Here’s a roundup of best knowledge tidbits. “Have to be careful about bringing assumptions that we have to the applications that we build.” - Chris Messina, open web advocate at Google, in response to the question of whether the future of app development was being influence to heavily by...

Mar 9th

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“All I want is a phone that lasts more than a day without needing to charge”

– Scott Kveton, CEO Urban Airship, at the SoLoMo Redefined: Next Gen Social Local Mobile Met with applause by SXSW crowd.

Mar 9th

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@TVEngagement: Does social media drive ratings?

The answer: yes, but they aren’t quite sure how. The general summation of these TV marketing and digital media VPs is that yes social media has an impact, but scientifically they can’t prove it directly corresponds to rating increases. Although there are many positives! Colin Helms SVP MTV Digital Media MTV Networks, said that the key to social media was community not necessarily...

Mar 9th

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Mar 9th

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Victory!

Mar 8th

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Lou goes all out to win a stuffed animal for Sophia.

Mar 8th

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Planning my first SXSW day tomorrow. Looks like I’m gonna start with the Tech Career Expo then check out @TVengagement: Does Social Media Drive TV Ratings. Afterwards Gamify and Socialize Beyond the Buzzwords OR SoLoMo Redefined: Next Gen Social Local Mobile. Capping the day off with Future of Entertainment: Viewer Becomes User before hitting the parties. Gonna be an awesome first day!...

Mar 8th

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Mar 8th

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Check out the first podcast by #iMedia365...

Mar 8th

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Mar 7th

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Meet the #iMedia365 Team

Here’s a glimpse at the six iMedia students that will be bringing you the sights, sounds and news of SXSW Interactive 2012. Follow us individually on twitter or collectively at imedia365.us. Lou - @LouT4 Jessica - @torrezriley Anne - @acmcnult Brandy - @BrandyStearns Cassie - @Cassie_Gooding1 Chris - @elkirkimo

Mar 6th