The Social Olympics
This panel discussed what the plan is to make this summer’s Olympics as social and interactive as possible. Here’s a take-away of what was discussed.
First of all, Youtube will be live streaming the Olympics! All of the Olympics, every minute, so prepare to procrastinate and watch equestrian and shooting. (Technorati article)
Matthew Moller, Sr Mgr Samsung:
- Samsung sent video bloggers to Vancouver Olympics and it created a lot of user interest, going to leverage success to build a community.
- The Samsung U.S. Olympic Genome project - A Facebook App to draw connections between viewers and the Olympians. How are you connected? Can change how people look at the Olympics. http://www.samsung.com/howolympicareyou
- Social Media can help level the playing field between Para-Olympic and regular Olympic coverage and storytelling
Shira Lazar, Co-Founder whatstrending.com:
- More athletes than ever will be updating in almost real-time.
- Looking to cover memes, find a Lin-sanity at the Olympics.
- Digital was an accessory, now it’s at the forefront of thought process by coverage. Looking forward to innovations like data visualization and real-time interaction.
Lauren Pasquale, from Olympic Committee:
- Creating engagement platforms to have fans feel connected to Athletes
- Biggest difference this year is that scale is so much greater than even Vancouver. Want them to be truthful and tell their story.
- Rules: Athletes “Can’t tell the story of the games” - Can’t be journalists reporting on what’s happening in the moment. Restrictions on athletes endorsements.
Alex Iskold, CEO/Founder GetGlue
- Content consumption happens around Olympics - want to build real-time filter technologies that eliminate noise and allow for good conversation.
- Magical things about GetGlue and Social Media is that the niche groups ( like fans of the lesser known Olympic sports) popup and can have meaningful conversation.
- In response to question about Shazam, says audio recognition tech seems a little early, looking into similar check-in synch.
Alex Balfour, Head of New Media for London 2012, was in the audience and shared some insight on how the Olmypics is planning New Media creation on the ground. He’ll be talking Monday at a 9:30 AM Panel in Omni - that sounds like a great event to attend.
• Fan Grouping Apps
• Crowdsourced coaching
• In-arena personalization
• Frictionless sharing via NFC
• Explosion of second screen apps
• Biometric-enhanced box scores
• Remote fandom via telepresence
• Redefinition of fan access"
The Sports Fan in 2015
A great talk about what is next for interactive experiences for sports fans
- Kyle Bunch Exec Producer, Mobile & Social Platforms The Daily Bunch
-Richard Ting VP, Exec Creative Dir, Mobile & Social Platforms R/GA