Sights from Sunday at SXSW - the sun is starting to peek through and you can feel the energy build!
Panel Recap:Are we killing social with social?
This discussion looked at cultural impact of social media fatigue.Great discussion with representatives from Google, Networked Insights, Daily Marauder and Liquidnet.
Jason Kapler, director of marketing, Networked Insights.
The expanse of digital stimuli is changing behavior. “With Social TV people are communicating with actors, shows, brand and expecting them to be responsive”
Chris Vennard, global strategy & solutions, Google+.
- Social equity is the next thing for search. There is real value in having search include info from our social networks
-Eight women with terminal illnesses that like to knit, have found each other on Google+ and hang out every week to talk. That is discovery in its purest sense.
Caroline Giegerich, founder/editor, Daily Marauder.
- “We’re not able to multitask completely so what are we missing out on?”
- We are more okay with people talking to us about the content we post on Facebook. We are now opening ourselves up to an always on philosophy and less privacy. Not a bad thing because openness and vulnerability are making us more creative and innovative.
- We don’t know how to be alone.
- Re: News -The speed of social networks has no comparison, but it’s not always correct.
-Using your smartphone as an alarm clock, doesn’t allow for deep REM sleep because your subconscious is still aware of incoming data. Turn your phone to airport mode and get some rest!
Lou Kerner, head of private shares group, Liquidnet.
- “Facebook is only 7-years-old, it’s so brand new. We have no idea what it is?”
- Majority of info that people get from Facebook is not from their closest friends. A lot of people say negatives about social media is that it’s an echo chamber. “I think television is an echo chamber. I think in a lot of ways social media is actually enlarging people’s minds.”
- I retweet myself. I look at it like a broadcast platform, they air repeats, so do I. I gain more traction on fourth of fifth RT, or I lose followers.
Tarah Feinberg, head of Live Media Studio, iCrossing
- I assume everything I do online is public and permanent.
There as some unique marketing tactics being employed here at SXSW … This is a FedEx human power strip.
So this is what happens on sixth street after hours, impromptu dance party
A brief Q & A with GetGlue founder
After striking up a small email correspondence last December with CEO and Founder Alex Iskold over a student-run usability study we conducted on GetGlue, I met up with him to ask a few quick questions after the Social Olympics Panel.
Q: What inspired you to invest in GetGlue as a start-up?
Iskold: Entertainment is a huge part of life. I’m a big fan of all sorts, TV, Movies, Books and there was potential (like Foursquare connects people around location) to connect people around entertainment.
Q: What idea came first the check-in or the stickers?
Q: What has been the GetGlue’s success and gathering 2 million users in two years?
Iskold: Saying no to a lot of things and focus on the details down to every little pixel.
Q: What’s next for Social TV and GetGlue?
Iskold: For us it’s sticking with the very basics of mainstream behaviors: the guide, what’s on tonight … It’s not as sexy as others, but we focus on the basics.
Alex had to run, he’s in high-demand this SXSW with GetGlue participating in several panels on Social TV. If you haven’t heard of GetGlue, check it out! For a TV fan, they are a great place to spark up a conversation about your favorite show.
The Social Olympics
This panel discussed what the plan is to make this summer’s Olympics as social and interactive as possible. Here’s a take-away of what was discussed.
First of all, Youtube will be live streaming the Olympics! All of the Olympics, every minute, so prepare to procrastinate and watch equestrian and shooting. (Technorati article)
Matthew Moller, Sr Mgr Samsung:
- Samsung sent video bloggers to Vancouver Olympics and it created a lot of user interest, going to leverage success to build a community.
- The Samsung U.S. Olympic Genome project - A Facebook App to draw connections between viewers and the Olympians. How are you connected? Can change how people look at the Olympics. http://www.samsung.com/howolympicareyou
- Social Media can help level the playing field between Para-Olympic and regular Olympic coverage and storytelling
Shira Lazar, Co-Founder whatstrending.com:
- More athletes than ever will be updating in almost real-time.
- Looking to cover memes, find a Lin-sanity at the Olympics.
- Digital was an accessory, now it’s at the forefront of thought process by coverage. Looking forward to innovations like data visualization and real-time interaction.
Lauren Pasquale, from Olympic Committee:
- Creating engagement platforms to have fans feel connected to Athletes
- Biggest difference this year is that scale is so much greater than even Vancouver. Want them to be truthful and tell their story.
- Rules: Athletes “Can’t tell the story of the games” - Can’t be journalists reporting on what’s happening in the moment. Restrictions on athletes endorsements.
Alex Iskold, CEO/Founder GetGlue
- Content consumption happens around Olympics - want to build real-time filter technologies that eliminate noise and allow for good conversation.
- Magical things about GetGlue and Social Media is that the niche groups ( like fans of the lesser known Olympic sports) popup and can have meaningful conversation.
- In response to question about Shazam, says audio recognition tech seems a little early, looking into similar check-in synch.
Alex Balfour, Head of New Media for London 2012, was in the audience and shared some insight on how the Olmypics is planning New Media creation on the ground. He’ll be talking Monday at a 9:30 AM Panel in Omni - that sounds like a great event to attend.
• Fan Grouping Apps
• Crowdsourced coaching
• In-arena personalization
• Frictionless sharing via NFC
• Explosion of second screen apps
• Biometric-enhanced box scores
• Remote fandom via telepresence
• Redefinition of fan access"
The Sports Fan in 2015
A great talk about what is next for interactive experiences for sports fans
- Kyle Bunch Exec Producer, Mobile & Social Platforms The Daily Bunch
-Richard Ting VP, Exec Creative Dir, Mobile & Social Platforms R/GA
This video is of a DIII basketball player that leveraged sports fans on social media and Youtube to earn a spot at the NCAA D1 Dunk Contest. Watched it as part of this SXSW panel on Sports Fans in 2015.